THE PROJECT
We were tasked with creating a brand and a campaign for the Office of Diversity and Inclusion, part of the Commission of Quality. This office aims to foster a welcoming, inclusive, and empowering university environment. Our challenge was to design a brand that aligns with existing identities while bringing a fresh perspective.
I decided to approach this campaign by addressing the theme of gender equality and women's day and rights. We were asked to deliver 2 posters, a business card, an implementation of the brand, and anything extra, which in my case were the stickers below.
